So General Motors sets its sights on 100 percent electric boats


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General Motors acquires 25 percent of Pure Watercraft
General Motors acquires 25 percent of Pure Watercraft

General Motors’ official entry into boating comes at a particular time in the history of an industry that has recently begun the process of transitioning to electric propulsion in a more massive way.

GM acquires 25 percent of Pure Watercraft

This is precisely where the automotive giant’s decision to take over 25 percent of Pure Watercraft fits in. Founded in 2011 in Seattle, the latter has distinguished itself by producing electric marine motors powered by lithium-ion batteries. To date, Pure Watercraft’s offerings boast several solutions that take into account both the complete package with boat combined with the thruster and just the thruster option. Among the most successful models is an outboard model capable of developing power comparable to that of a 50 HP. It is a safe bet, however, that General Motors’ entry onto the scene will give further impetus to Pure Watercraft’s development plans and also confirms the automaker’s strong interest in expanding its reach in electrified mobility.

The collaboration will leverage Pure Watercraft’s innovative marine propulsion technology and experience in the commercial marine industry with GM’s engineering, supply chain and manufacturing capabilities. The two companies will develop and market battery electric boats. In short, General Motors’ industrial capacity goes to support a marine electric world reality with the goal of accelerating the industry’s transition to electric mobility.


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