Rocca 1794, a Winning Formula



by Sea Time – Marine Watches

Acquired in 2008 by the Damiani Group, Rocca 1794 has become Italy’s most important multibrand watch-making company. In its 14 points of sale you can live and immerse yourself in the magic of time.

Giorgio Damiani
Giorgio Grassi Damiani, CEO of Rocca 1794 and vice-president of the Group.


Such important achievement is the result of a winning strategy

«We have created a format whose credibility is based on the quality and the reliability of the services we offer even in the post-sales phase. Our goal is to create a true experience that is not just confined to the purchase of a timekeeper. How? By transforming our stores into spaces dedicated to cultural events linked to the world of time or into spaces where to promote encounters where people can discover the secrets of high-quality watchmaking industry» Damiani says.


Today, the chain has 14 stores throughout Italy but, according to Damiani, the format is destined to cross national frontiers.




Leave a Comment

Your email address will not be published.

Sei già abbonato?

In evidenza

Può interessarti anche


Here’s the all 3D printed boat (using used plastic bottles)

From the far north of the Netherlands, inFriesland (Friesland), IMPACD Boats takes the concept of sustainability and upcycling to almost unprecedented levels, building boats that are more than 70 percent more sustainable than any conventional product on the market. Specifically,

Fathom e-Power System

This system retires the on-board generator. Fathom E-Power

Electrification, integration, control, and optimization. These are the key words behind the new Fathom e-Power, launched by Navico and resting on the firepower of the group’s top brands, now part of the marine giant Brunswick. What is the Fathom e-Power?

Scroll to Top