Princess Yachts, the British luxury yacht brand, is now in fourth place and has announced the sale of a total of 21 yachts worth a total of over £38 million at the Düsseldorf Boat Show with other ongoing negotiations. At the German Boat Show, Princess lined up 11 models, including world premieres such as the Y85, V78 and F45.
Reasons for the success of Princess Yachts
Evolving, being modern and up to date without betraying one’s origins: this is the secret of Princess, which is investing a lot in design and technology.
Antony Sheriff, Executive Chairman of Princess Yachts commented: “Princess Yachts is delighted to celebrate 50 years of Düsseldorf with such encouraging sales figures. Our market has accelerated in recent years, and we have decided to work with design and technology leaders, so it was natural to bring these collaborations to the fair. I think that many of our visitors, customers, and guests appreciated the technology and design philosophy we share with our partners.
As a demonstration of this, the shipyard presented itself in Dusseldorf with two of its main partners: Bar Technologies, Pininfarina. The world of supercars and Formula 1 has influenced the latest creations of Princess as evidenced by one of the coolest models of 2018, the R35, the high-performance yacht of Princess with Active Foiling System and carbon fiber hull.