Evinrude ends outboard production

Evinrude
Evinrude

BRP is the owner group of many brands (See Doo jet skis, Evinrude outboards, and so on). With a press release, BRP announced that it has “redirected its nautical business by focusing on the growth of its boat brands with new technologies and innovative nautical products. We will discontinue production of the Evinrude E-TEC and E-TEC G2 outboard engines. So Evinrude stops production.

Evinrude stops production

“Our outboard engine business was strongly influenced by COVID-19, forcing us to stop production of our outboard engines immediately. This business segment had already faced some challenges and the impact of the current environment forced us to do so,” said José Boisjoli, BRP President and CEO.

“We will focus our efforts on new and innovative technologies and the development of our nautical companies, where we continue to see great potential to transform the water experience for consumers,” he added.

The BRP plant in Wisconsin will be converted to accommodate “new projects” that have not been specified by the company.

What happens now

We contacted Domenico Tamburino, from Nautica Cesare, official Italian Evinrude dealer, to better understand the situation.

“The news took us by surprise, as did everyone else because we also learned the news from tonight’s press release. Later we received an email in which it was specified that everything that was produced will be sent, but while stocks last. In fact, as of today, no more new Evinrude outboard engines will be built. Instead, spare parts, service, and warranties will be insured.”

BRP boats with Mercury Marine outboard

In fact BRP always informs that its boats (Manitou, Alumacraft, Quintrex, Stacer, Savage) supplied in a package, will now be powered by Mercury Marine outboards, following an agreement with the engine manufacturer.

 

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