Alessandro Lorenzon is the Regional Sales, Marketing and Customer Service Manager for Southern Europe, Middle East, Africa & Asia at Boston Whaler, a brand of the giant Brunswick Group.
You represent Boston Whaler in most of the world. In addition to the legendary unsinkability, what makes your boats recognizable all around the world?
Great history and high quality. Everywhere in the world, those who choose a Boston boat know that this boat will become part of the memories, stories and adventures of themselves and their family. Having a Boston yacht means to belong to a club with a 60-year history and a great future
What’s the future of boating for models up to 40’?
More efficient boats, simple to use and highly comfortable, style and performance. Offering a range from 4 to 13 meters, the shipyard plays a central role in this segment and is highly successful in America and all around the world. In Europe and Middle East, our brand relies on a widespread network. Asia and Africa are certainly part of our upcoming future. Thailand, Hong Kong, Singapore, South Korea, Angola and Côte d’Ivoire are all countries which, characterized by a close relationship with the sea, are showing some important signs of growth and development.
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